Nantahala Outdoor Center
50th Anniversary Campaign
Spring 2022 marked the start of Nantahala Outdoor Center’s 50th anniversary. Through a creative media mailer, ongoing media outreach, a digital press kit, and an anniversary event, Pineapple PR raised awareness around this milestone, creating and sharing stories of nostalgia and success that reinforced NOC as a leader in outdoor adventure and increased positive brand recognition among past, current, and potential future visitors.
Goals
Build awareness around NOC’s 50th anniversary by securing feature coverage in key regional drive markets and top-tier travel and lifestyle outlets.
Results
We secured coverage in target outlets (Southern Living, Atlanta Magazine/ Southbound, Charlotte Magazine, and TALK Greenville) and in many of our target markets.
