Beech Mountain
E-Newsletter Program
As the highest town east of the Mississippi, Beech Mountain, NC is situated at an elevation of 5506 feet above sea level. Its beautiful mountain vistas, unspoiled terrain, lakes and rivers and small-town charm make it an ideal destination for outdoor adventure seekers year-round with a wide variety of seasonal sports including skiing, hiking, mountain biking, fishing and kayaking.
Situation
One way Beech reaches it’s target audience is through a monthly subscriber-based e-newsletter, but open and click-through rates had begun to drop off.
Goal
Refresh Beech Mountain’s e-newsletter program to create a new approach that would increase total clicks and open and click-through rates, while showcasing the wide array of attractions, outdoor activities, events and lodging in a visually engaging format.
Results
