Bryson City
Influencer Campaign
Explore Bryson City partnered with Pineapple to boost year-round awareness and visitation to Bryson City, NC. The goal was to showcase the destination’s four-season appeal, from outdoor adventure and scenic beauty to local partners and seasonal events, while expanding reach and engagement across social media. The campaign set out to generate between 300,000 and 500,000 impressions, drive meaningful traffic to the website, and position the destination as a versatile vacation choice for a broad range of travelers.
Strategy
Pineapple executed a year-long influencer marketing campaign, featuring nine carefully selected creators with strong audience alignment and engagement. Collaborating closely with Explore Bryson City, the team developed seasonal itineraries and curated content across Instagram Stories, Reels, Carousels, blogs, and swipe-up links designed to inspire travel planning and drive traffic to the destination website.
Results
The campaign significantly exceeded expectations, generating 1.6 million impressions – more than triple the original goal – and delivering an estimated $3.3 million in advertising value. Beyond impressions, the campaign strengthened brand visibility, elevated social engagement, and reinforced Bryson City’s positioning as a dynamic, year-round travel destination.
