To inspire the online audience to visit, explore and spend more time on the website, Pineapple PR built content around themes that we knew would engage – culinary, outdoor recreation, best beaches, things to do in each town, and pet friendly options are some examples.  Articles were written from an “insiders” perspective to lend credibility and distinguish the blog as a source for information readers could not find elsewhere on the site.   We established a unique voice to share quirky but insightful and useful info that paints a picture of NCBI in a casual, colorful and engaging way.​

For maximum impact, we created an editorial calendar to produce two blogs per month that capture the seasonal appeal of the area in time for vacation planning purposes.  The frequency of new content on the website supports search engine optimization, helping Google recognize the NC Brunswick Islands website as a legitimate source of information on the area. ​