New Smyrna Beach
National Media Campaign
Serving as the PR agency of record since 2021 for the New Smyrna Beach Visitors Bureau since 2021, PINEAPPLE provides strategic PR planning, integrated campaigns, media relations, event representation, partner communications, and blog content strategy.
Goal
Boost earned media coverage to raise destination awareness in key regional and national markets, including Daytona Beach International Airport flight markets, while highlighting beautiful beaches, upscale dining, arts, and high-end lodging.
Strategy
We created a comprehensive approach, leveraging strategies across media relations and content and influencer marketing to create a top-of-mind presence for media and potential visitors. Tapped media contacts with relevant stories resulted national, regional and in-state coverage from Condé Nast Traveler to Southern Living and Garden & Gun to Flamingo magazine. Tactics included tailored pitching, press release distribution, proactive trend spotting, media familiarization trips, tradeshow representation and influencer collaborations.
Results
