NC Brunswick Islands Tourism Development Authority
Best Beaches Bucket List National Media Campaign
With national “Best Beaches” lists growing increasingly competitive, the NC Brunswick Islands needed a bold, campaign-driven push to break through. The objective: leverage the surging “Bucket List” travel trend to secure national media placements that would directly influence summer travel consideration and position the destination among the country’s must-visit beaches.
Situation
With national “Best Beaches” lists growing increasingly competitive, the NC Brunswick Islands needed a bold, campaign-driven push to break through. The objective: leverage the surging “Bucket List” travel trend to secure national media placements that would directly influence summer travel consideration and position the destination among the country’s must-visit beaches.
Strategy
Pineapple Public Relations built a focused national campaign around a “Best Beaches Bucket List” theme, identifying priority editors who curate annual beach roundups. Each outlet received customized pitches aligned to its audience, supported by a creative, high-touch mailer designed to physically and visually reinforce the bucket list concept.
Success:
The campaign resulted in a measurable increase in national media placements tied directly to competitive beach roundups, securing coveted inclusion in “Best Beaches” and bucket list features that influence traveler decision-making. Beyond coverage, the initiative strengthened relationships with priority travel editors, creating momentum for future opportunities. Collectively, these wins elevated the destination’s visibility during the peak booking window, driving heightened awareness and consideration when travelers were actively planning coastal getaways.
Results
