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Georgia State Parks and Historic Sites

Accessibility at Georgia State Parks and Historic Sites: All-Terrain Georgia Action Trackchairs
Georgia State Parks is a renowned network of protected lands that offer diverse outdoor experiences, from hiking trails and campgrounds to historic sites and scenic landscapes. As a long-standing client of Pineapple PR, Georgia State Parks has continuously worked to enhance its visibility and engagement with the public. One such way is by seeking to make their parks more inclusive for individuals with disabilities.​

Solution

Launch an accessibility campaign to highlight Georgia State Parks’ commitment to accessibility while driving public engagement and media coverage. Pineapple aimed to generate widespread awareness of new adaptive recreation opportunities, showcase the impact of the Aimee Copeland Foundation’s contributions, and reinforce Georgia State Parks’ dedication to inclusivity.​ Prior to the launch of the Waterfall Trail, Pineapple PR curated user-generated content from local photographers and videographers of featured waterfalls and teased the unveiling of the trail on social media. Once the launch of Waterfall Trail was announced, Pineapple PR continued to post about the new trail and conducted a photo contest on both Facebook and Instagram to encourage visitors and locals to visit the new trail and share their images for the chance to win a prize.

This promotion featured 2-4 posts a week on Facebook and Instagram, scroll-stopping posts featuring high-quality imagery and catchy, yet informative, captions, call-to-actions in all posts to request Waterfall Trail guides and designed Instagram Stories, which also featured links directly to the Waterfall Trail landing page.

Success

The accessibility campaign garnered more than 45 publicity placements, 2,700 + shares across social media channels and a national broadcast on CBS Mornings.
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