Discover Dahlonega
Off-Season Push Campaign
Pineapple PR has served as the agency of record for the Dahlonega-Lumpkin County Chamber & Visitors Bureau since 2010, providing strategic planning, annual public relations plans and campaigns, ongoing media relations, media visits, partner communications and collaborations, online press room development and more.
Goal
With its picture-perfect, authentic mountain town atmosphere, Dahlonega wanted to drive traffic during one of the Winter shoulder-seasons. Pineapple PR focused winter media messaging and visits targeting national and regional publications.
Results
editorial placements
0
earned media value
$
0
million
Additional Results
- Architectural Digest, Blue Ridge Country, Southern Living, Country Living, MSN.com, Travel + Leisure, USA Today, Ocala Style and more…
- Not only did this campaign receive incredible national and regional recognition, but we also saw immediate increases in visitation making Winter one of the most popular times to visit Dahlonega.